Read your reports

Money

These read the price your reps enter when they close a piece. Recording it is optional, so the page tells you what share of your sales carry one.

• Revenue by week: what you actually took, week by week.
• Average price per square foot: useful as a trend, not as a quote. A few small pieces at a high rate will pull it up.
• Revenue by rep: who is closing remnant work.

How fast pieces move

The turnover figures are the ones most likely to be misread, so they are built to resist it.

A piece logged nine days ago has not “failed to sell within 30 days”. It has not had the chance. So each window only counts pieces old enough to have been exposed to it. That makes the number smaller and honest, rather than flattering and wrong, and it matters most when you are growing: recent pieces would otherwise dominate and make turnover look better every month you add stock.

• Time on shelf: how long pieces sat before they left.
• Hold to sale: how many holds turn into sales, counted only on holds that have actually ended. A hold placed this morning is not a failure yet.

Where the interest is

Views tell you whether a slow piece is unwanted or simply unseen, which are different problems with different fixes.

• A view is a customer opening a listing. Your own staff looking at your own yard is not counted.
• A piece with views and no sale is priced wrong or photographed badly.
• A piece with no views is not being found at all: check it has a photo and is not hidden.

Data quality

Less interesting than the rest and more useful than most of it. It lists pieces missing a photo, a stone, or a location.

A piece with no photo is invisible to customers on your storefront and, unless you have chosen otherwise, invisible to the network too. This is the shortest list of concrete jobs on the page.